Written for the people who run communities — executive directors, sales and marketing directors, administrators — who want AI drafting the tour follow-up, the family update, and the recruitment post, without losing the warmth this work demands. Copy, paste, customize. Works in ChatGPT, Claude, Copilot, and Gemini.
Every book includes a free 60-minute AI Strategy Call — normally $250.
The categories are the parts of your community, not the parts of a marketing funnel. The prompts speak to families weighing a hard decision, the tour that needs a warm follow-up, the resident update that needs to sound like a person, and the caregiver role you cannot keep filled.
Every prompt in the book uses the same four-part formula. Once you see it, you can rewrite any prompt here, or write your own from scratch.
Don’t accept the first draft. Reply with “make it warmer,” “shorter for a text,” “now write it for a daughter who is worried about cost.” The magic is in the follow-up.
Tell the AI who to be. This focuses the answer before it writes a word.
Your services, your market, your customer, the situation. This is where the [brackets] go.
Exactly what you want. “Write a 4-email sequence.” “Handle this objection.” Be direct.
“Under 150 words.” “Plain language.” “Give me three versions.” This makes it usable instantly.
Gentle, unpushy, and respectful of a decision no one takes lightly.
Keeps families close without adding hours to your director’s week.
Speaks to why people stay in this work, not just the shift times.
I’ve watched this industry reinvent itself again and again: SEO, social, paid ads, automation. AI is the biggest shift yet, and it rewards the people who move first. Most community leaders are standing on the sidelines, not because they aren’t capable, but because nobody has handed them a simple place to start that respects how sensitive this work is.
This book is that place. It drafts; you decide. In a field built on trust and dignity, a human reading every word before it goes out is not optional — it is the whole point. AI just gives your team the time to do it.
— Del Barajas, founder of B5 Marketing. In digital marketing since 2006.
Sixty minutes, no pitch deck. We look at how inquiries, tours, and family communication move through your community today and tell you the two or three places AI pays for itself first. You leave with a plan whether or not you ever hire us.
Get Vol. 06 & Claim Your CallPrompts are the easy half. The hard half happens at 8pm on a Sunday, when an anxious family fills out your inquiry form and no one is at a desk until Monday. That is why we build AI employees instead of selling courses.
You miss a call, your AI texts them back in seconds. The cheapest lead you will ever recover is the one already calling you. From $1,500 + $297/mo.
Answers inquiries, chats and texts in under 60 seconds, answers real questions about care and cost, and books tours on your calendar. From $3,500 + $497/mo.
Runs the prompts in this book on a schedule, in your voice. Your marketing stops depending on your free time. From $1,500 + $297/mo.
Tell us your industry and we will send the book and get your free strategy call on the calendar.
Get Vol. 06 — $29.99